Scott Roland is the founder and driving force behind The Car Deal Negotiator. He created a first-of-its-kind network of exclusive dealer partners (“In-Network Dealers”) who have contractually committed to offering deep, pre-negotiated discounts, well below invoice pricing, available only to TCDN members. This unique approach eliminates stressful haggling and replaces it with a streamlined process: transparent pricing, all factory rebates and incentives included, and even the option for Free Delivery to your doorstep.

As Executive General Manager of an award-winning luxury dealership in Naples, Florida for almost a decade, Scott knows the inside of the car business better than anyone. His expertise in dealer operations and customer satisfaction even earned him a seat on the Manufacturer’s Dealer Advisory Board, where he gained firsthand insight into dealership strategies and pricing models.

Having overseen and negotiated thousands of car deals, Scott understands every incentive, rebate, and hidden fee built into the process. With The Car Deal Negotiator, he’s using that insider knowledge to give buyers an advantage that has never existed before—turning one of life’s most frustrating purchases into the easiest and most transparent car-buying experience possible.