Get Under Invoice™ — A Smarter, Stress-Free Way to Buy a Car
Founded by former luxury dealership executive Scott Roland, The Car Deal Negotiator is a Naples-based car-buying concierge network that secures pre-negotiated below-invoice pricing, top trade-in values, and free home delivery—without stepping foot in a dealership.
Founded: 2025
Location: Naples, Florida
Website: thecardealnegotiator.com
Tagline: Get Under Invoice™
Founder Bio — Scott Roland
Short Bio: Scott Roland is the founder of The Car Deal Negotiator, a Naples-based concierge helping Florida car buyers get under-invoice deals—without the dealership drama. A 15-year industry veteran and former Executive General Manager of a top Naples luxury dealership, he now uses his insider expertise to protect and empower buyers across South Florida.
Full Bio: With 15 years of experience in automotive leadership - over eight years as Executive GM, Scott saw how confusing and costly car buying can be. In 2025, Scott quit his Executive General Manager job and began working on something he felt would help ease the common pain points of car buying. A few months later, he launched The Car Deal Negotiator, a first-of-its-kind car buying concierge network. Built through exclusive contracts and relationships with trusted Florida dealers, Scott secures Guaranteed pre-negotiated Below-invoice pricing, streamlined remote paperwork signing, and delivery right to your driveway. His philosophy is simple: “You don’t need to be a dealership employee to get employee pricing and treatment.”
Downloadable headshot available in the Media Assets section.
Preferred credit: “Photo courtesy of The Car Deal Negotiator.”
Key Services & Benefits
Under-Invoice Pricing
Pre-negotiated, Under-Invoice Pricing through my trusted dealer network is Guaranteed, PLUS the customer gets ALL dealer cash, rebates and incentives available, without having to negotiate for them .
No Dealership Visits
I handle all dealer communications, start to finish and commit the dealers to providing home delivery with remote paperwork signing. Even the test drives can be done at your home!
Free Home Delivery
Your new vehicle arrives right in your driveway, at no additional cost! Or choose to take delivery at the dealership, with everything prepared ahead of time, your visit will be quick and painless!.
Top Trade-In Value
I've partnered with a local Liscenced Wholesale dealer that pays the right money for all member trade-in's. If the dealership isnt willing to pay up for your trade, i will pay cash for it!
Transparent & Stress-Free
No hidden fees. No games. Just Clarity, Convenience and savings.
Media Angles & Story Ideas
- Local Innovation: “Naples Entrepreneur Reinvents the Car-Buying Experience.”
- Consumer Savings: “How One Local Business Helps Florida Buyers Pay Thousands Less, Guaranteed.”
- Founder Story: “From Dealership GM to Consumer Advocate — Scott Roland’s Mission.”
- Education: “3 Hidden Fees Every Car Buyer Should Know — From a Former GM.”
- Community Impact: “New Naples Business Builds Trust and transparency between Customers and Local Dealerships.”
Sample Press Release
For Immediate Release
Contact: Scott Roland — Founder
Phone: (305) 699-3222
Email: thecardealnegotiator@gmail.com
Location: Naples, Florida
Date: 10/18/2025
Naples Auto Executive Launches Concierge Car-Buying Service Helping Locals Get Under-Invoice Deals without having to negotiate.
Naples, FL — After more than 15 years managing luxury dealerships in Southwest Florida, longtime Automotive Executive Leader Scott Roland has launched The Car Deal Negotiator, a new service designed to help Florida residents save thousands on their next vehicle purchase, without ever stepping foot in a dealership.
By building and leveraging an exclusive group of Trusted "In-Network Florida dealerships," The Car Deal Negotiator secures pre-negotiated below-invoice pricing, top trade-in values, and free home delivery for clients, simplifying the car-buying process from start to finish.
“After 15 years behind the scenes, I saw how difficult it can be for consumers to get a fair deal,” says Roland. “Now I’m helping buyers get the same insider access and pricing advantages that dealership Employees enjoy—only this time, it’s working for them.”
The service offers one-on-one consultation with Roland, providing buyers with clarity, confidence, and convenience. Learn more at thecardealnegotiator.com.
Media Assets (Download)
Press Kit (PDF)
One-sheet overview, founder bio, services, story angles, and sample press release.
Download PDFMedia & Partnerships
Email: thecardealnegotiator@gmail.com
Phone: (305) 699-3222
Address: Naples, Florida